Hello, Substack! Welcome to Fresh Perspectives, with Lush.
Wait, what is ‘Fresh Perspectives’?
Think of this space as an editorial take on the world of Lush, a way for the stories that build our business to frolic freely and taking you along for the ride with them.
Because who wouldn’t want to know about how a wildlife corridor in Cameroon is shaping the future of elephants’ safety or what political activists think about the state of social media or why taking a bath at 4 p.m. could unlock your best night sleep yet.
But it won’t be all ‘LUSH LUSH LUSH’. Fresh Perspectives will spotlight stories from a whole bunch of very interesting people who are doing very interesting things and who think very differently.
This is less sell, sell, sell and more tell, tell, tell.
Who is it for?
We’ve often thought it’s a bit gross for brands to paint a deeply-boring, overly-analytical portrait of their customers. We live by the mantra, ‘All are Welcome at Lush, Always’ and our Substack is no different. Fresh Perspectives is for everyone.
Should I subscribe? (Or sud-scribe, **wink wink**)
Only if you want a fresh stream of stories, tales from Lush co-founders, topical think pieces, long-form features from outsiders, lessons from changemakers and more.
Who is the team?
We, the Substack enthusiasts and editorial duo behind Fresh Perspectives, are Ru and Alexander. Ru is a PR specialist and Alexander, an editor, both with many years under their belts in their areas.
Just so we’re clear…
We will never use AI to write our stories. This is a space for humans. Everything you read here will have been written by a human. It may take us longer, use up a lot of red pens and cause a few tantrums over the Oxford Comma but we think that’s the fun of writing! You’ll receive handcrafted words worthy of your attention. Bot-free!
Our Substack is free, will always be free and for as long as we’re here, we won’t charge you to read our stories.
Talk to us! What do you want to hear more about? What stories would you love to hear? We’re all ears.
A note on our safer social stance..
You may have heard a few rumours Lush is anti-social media. We’re far from it, social media comes in all shapes and sizes. Generally, when we speak about social media, we’re referring to online platforms that allow the sharing of ideas and information, spaces to build communities and create virtual networks. They’re online ecosystems of like-minded people. And there’s nothing wrong with this.
But when we encourage our customers to meet us, as a brand, in any of these spaces, we want to be sure they are safe spaces. Where users can trust their privacy and data to be protected, where they won’t be shown content which negatively impacts them, and where all are welcome, always.
We’re curious as to how Substack folds into our wider digital eco-system, so we’re finding our feet to see what’s possible and we’ll continue to stand firm in our position and call for safer social spaces whilst continuing to make beautiful, smelling soap. It’s worked for us so far.
We hope you enjoy.
Ru and Alexander from Lush.
